As iPhone homeowners started customizing their iOS 14 homescreens with new widgets and customized icons, Pinterest iOS downloads and searches surged because the app grew to become a high supply for design concepts and inspiration. At this time, Pinterest is extra instantly becoming a member of the homescreen customization development with its personal iOS 14 widget of its personal.
Final month, Pinterest broke its daily download record when it noticed over 600,000+ downloads in a single day. Although third-party estimates disagreed on which day the brand new report was achieved, a number of companies noticed an outsized variety of new customers downloading the Pinterest cellular app. The demand was instantly tied to the #ios14homescreen redesign trend that was additionally being shared throughout social media as customers confirmed off how they had been utilizing iOS 14’s new widgets, together with matching wallpapers and customized icons for app shortcuts to offer their homescreen a brand new “aesthetic.”
Throughout this time, Pinterest says it noticed searches for concepts like “indie ios 14 homescreen” spike by 15x within the week following the iOS 14 launch in contrast with the week prior, whereas searches for “iPhone aesthetic” had been up by 19x.
The development additionally pushed customized widget makers — like Widgetsmith, Coloration Widgets, and Photograph Widget — as much as the highest of the App Retailer charts, as they allowed customers so as to add photographs and different colourful widgets to their homescreen.
Equally, the brand new Pinterest widget launching right now may make for various to a static picture widget.
As a substitute of selecting a photograph or album of photographs saved to your Digicam Roll to function the supply on your iOS 14 homescreen photographs as with different picture widgets, the brand new Pinterest widget lets you choose a Pinterest board as your picture supply. The board can both be certainly one of your personal or one that you simply comply with.
For instance, you may add a widget that options your favourite motivational quotes or one which serves of photographs of journey inspiration or model concepts. You possibly can additionally create seasonal boards, like these for Halloween or fall or Christmas or winter, to make it simpler to swap between completely different homescreen “aesthetics” with the altering seasons.
Pinterest says the brand new widget will replace the picture it options on an hourly on each day foundation, relying in your preferences. The widget may also be set both as a small picture or massive one, however the firm notes there’s no medium choice because it’s not optimum for Pin size.
The widget can be interactive. If you faucet the Pinterest widget, you’ll be launched on to that Pin within the app.
As you discover new photographs that suit your homescreen aesthetic, you’ll be able to add them to your board to maintain a contemporary set of photographs showing in your homescreen.
The up to date app with the widget is rolling out to iOS customers worldwide beginning right now, Pinterest says.