Video communication startup Livestorm introduced at present that it has raised $30 million in Collection B funding.
Co-founder and CEO Gilles Bertaux instructed me that the corporate began out with a concentrate on webinars earlier than launching a video assembly product as nicely (which we used for our interview).
“The best way we give it some thought is, webinars and conferences should not use instances,” Bertaux mentioned.
He argued that it’s extra significant to speak about whether or not you’re having a group assembly or a coaching demo or no matter else, after which how many individuals you wish to attend, with Livestorm supporting all of these use instances and assembly sizes by totally different templates: “We’re making an attempt to take away the semantic distinction of assembly and webinar out of the equation.”
Amongst different issues, Livestorm is distinguished from different video conferencing instruments as a result of it’s purely browser primarily based, with out requiring presenters or attendees to put in any software program. The corporate says it has grown income 8x because it raised its €4.6 million Series A final fall, with a buyer base that now contains 3,500 clients comparable to Shopify, Honda and Sephora.
After all, you’d anticipate a video communication product to do nicely in 2020. On the similar time, Zoom has dominated the distant work dialog this yr — actually, Bertaux acknowledged that Zoom might have constructed “the most effective video assembly expertise.”
However he additionally advised that the panorama is altering: “The factor is, we’re getting into a interval the place video is changing into a commodity.”
So the Livestorm group is much less targeted on the core video expertise and extra on the expertise across the video, with in-meeting options like display screen sharing and digital background, in addition to a broader suite of selling instruments that permit clients to proceed delivering focused messages to occasion attendees.
Bertaux in contrast Livestorm to HubSpot, which he mentioned “didn’t reinvent touchdown pages,” however put the totally different items of the advertising and marketing stack collectively round these touchdown pages.
“In 2021, we wish to have the largest ecosystem of integrations on a video product,” he mentioned.
The spherical was led by Aglaé Ventures and Bpifrance Digital Enterprise, with participation from Increase Ventures and IDInvest.
In a press release, Aglaé Ventures accomplice Cyril Guenoun equally described Livestorm “the HubSpot for video communications,” including, “Video and on-line occasions have change into important in 2020, and are right here to remain. The Livestorm platform thrives on this setting, offering a seamless resolution for conferences and occasions with all of the connectors that advertising and marketing, gross sales, customer support and HR execs have to make video a tightly built-in a part of their communications methods.”
Bertaux mentioned the brand new funding will permit Paris-headquartered Livestorm to proceed increasing into North America — apparently, the U.S. already represents one-third of its buyer base and is the corporate’s fastest-growing area.