PUBG Cell will make its return to India in a brand new avatar, guardian firm PUBG Company mentioned on Thursday. TechCrunch reported final week that the South Korean gaming agency was plotting its return to the world’s second largest internet market two months after its marquee title was banned by the nation.
Moreover, the corporate mentioned it plans to make funding value $100 million in India, one of many largest markets of PUBG Cell, to domesticate the native online game, esports, leisure, and IT industries ecosystems. “Due to overwhelming group enthusiasm for PUBG esports in India, the corporate additionally plans to make investments by internet hosting India-exclusive esports occasions, which is able to characteristic the largest tournaments, the biggest prize swimming pools, and the most effective match productions,” it mentioned in a press release, including that it additionally plans to rent over 100 workers within the nation.
The corporate didn’t share precisely when the brand new sport, which it says has been specifically created for India, would launch.
New Delhi has banned over 200 apps with links to China — including PUBG Mobile and TikTok — in recent months over cybersecurity considerations. To allay considerations of the Indian authorities, PUBG Cell has cut ties with Chinese internet giant, Tencent, which is its writer in lots of markets, in India. The corporate final week introduced that it had inked a worldwide take care of Microsoft to maneuver all PUBG Cell knowledge — in addition to knowledge from its different properties — to Azure.
In a press release on Thursday, PUBG Company mentioned, “privateness and safety of Indian participant knowledge being a high precedence for PUBG Company, the corporate will conduct common audits and verifications on the storage methods holding Indian customers’ personally identifiable info to bolster safety and make sure that their knowledge is safely managed.”
Previous to the ban in early September, PUBG Cell had amassed over 50 million month-to-month energetic customers in India, greater than some other cell sport within the nation. It helped set up a whole ecosystem of esports organisations and even a cottage trade of streamers that made essentially the most of its spectator sport-friendly gameplay, mentioned Rishi Alwani, a long-time analyst of Indian gaming market and writer of stories outlet The Mako Reactor.
PUBG Company’s transfer right now may additionally set a priority for different impacted apps to chart their returns to the nation. One factor that is still unclear for now could be whether or not the Indian authorities has accepted PUBG Company’s transfer.